Hess, Stephane; Hensher, David A. - In: Transportation Research Part B: Methodological 44 (2010) 6, pp. 781-790
With the growing reliance on Stated Choice (SC) data, researchers are increasingly interested in understanding how respondents process the information presented to them in such surveys. Specifically, it has been argued that some respondents may simplify the choice tasks by consistently ignoring...