//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Research in consumer behavior"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer research"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
104
Konsumentenverhalten
104
Konsumtheorie
23
Theorie
23
Theory
23
Consumption theory
22
Welt
16
World
16
USA
12
United States
12
Personality psychology
8
Persönlichkeitspsychologie
8
Cultural identity
7
Kulturelle Identität
7
Brand management
5
Ethnologie
5
Ethnology
5
Social Web
5
Social web
5
Consumption
4
Cultural sociology
4
Household
4
Jugendliche
4
Konsum
4
Kultursoziologie
4
Private consumption
4
Privater Haushalt
4
Privater Konsum
4
Social psychology
4
Sozialpsychologie
4
Youth
4
Brand
3
Brand image
3
China
3
Constitution
3
Economic sociology
3
Frauen
3
Globalisierung
3
Globalization
3
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Avery, Jill
1
Jiang, Pingjun
1
Keinan, Anat
1
Narsey, Vanisha
1
Otnes, Cele
1
Paharia, Neeru
1
Russell, Cristel Antonia
1
Schor, Juliet B.
1
Shapiro, Eliana N.
1
Visconti, Luca Massimiliano
1
more ...
less ...
Published in...
All
Research in consumer behavior
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
SpringerLink / Bücher
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Behind the revealed brand : exploring the brand backstory experience
Narsey, Vanisha
;
Russell, Cristel Antonia
-
2013
Persistent link: https://www.econbiz.de/10010239564
Saved in:
2
Authentic brand narratives : co-constructed Mediterraneaness for l'Occitane brand
Visconti, Luca Massimiliano
-
2010
Persistent link: https://www.econbiz.de/10009424388
Saved in:
3
The strategic use of brand biographies
Avery, Jill
;
Paharia, Neeru
;
Keinan, Anat
;
Schor, Juliet B.
-
2010
Persistent link: https://www.econbiz.de/10009424389
Saved in:
4
Country-of-manufacture labeling effect on product quality evaluations : a model incorporating consumers' attention
Jiang, Pingjun
-
2010
Persistent link: https://www.econbiz.de/10009424394
Saved in:
5
How brand collecting shapes consumers' brand meanings
Otnes, Cele
;
Shapiro, Eliana N.
-
2007
Persistent link: https://www.econbiz.de/10003500130
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->