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Marketing management
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Marketingmanagement
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Consumer behaviour
2
Konsumentenverhalten
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Beziehungsmarketing
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Brand
1
Confidence
1
Corporate culture
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Cultural sociology
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E-commerce
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Economic sociology
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Electronic Commerce
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Industrial production
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Industrieproduktion
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Kultursoziologie
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Markenartikel
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Profitability
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Relationship marketing
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Unternehmenskultur
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Dawar, Niraj
1
Kasper, Hans D. P.
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Mark, Tanya
1
Niraj, Rakesh
1
Odekerken-Schröder, Gaby
1
Oppen, Claudia van
1
Pahud de Mortanges, Charles F.
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Riel, Allard C. R. van
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Research memorandum / METEOR
Faculty & research / Insead : working paper series
28
ERIM report series research in management
16
Arbeitspapier / Institut für Marketing, Universität Mannheim
12
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
12
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
10
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
10
Legends in marketing
9
Macquarie economics research papers
9
Research and the development of pedagogical materials : working papers
8
Working paper / European Institute for Advanced Studies in Management
8
Building corporate identity, image and reputation in the digital era
7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
Working paper / National Bureau of Economic Research, Inc.
7
Case studies on MNCs in India
6
Research paper series / Stanford Graduate School of Business
6
Working papers / Harvard Business School, Division of Research
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Econometric Institute research papers
5
Entrepreneurship marketing : principles and practice of SME marketing
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
Journal of marketing management : MM
5
Legends in strategic marketing
5
Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
5
Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
5
Working paper / Department of Commerce, College of Business, Massey University
5
Working paper series
5
Always learning
4
Cases on innovations in educational marketing : transnational and technological strategies
4
Discussion paper / Center for Economic Research, Tilburg University
4
Journal of marketing communications
4
Management working paper
4
Memo-stencil / Företagsekonomiska Institutionen, Åbo Akademi
4
Rotterdam Institute for Business Economic Studies
4
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
4
Simon Business School working paper
4
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
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Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya
;
Niraj, Rakesh
;
Dawar, Niraj
-
2007
Persistent link: https://www.econbiz.de/10003647476
Saved in:
2
The culture of market oriented organisations
Kasper, Hans D. P.
-
2005
Persistent link: https://www.econbiz.de/10003319497
Saved in:
3
Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van
;
Odekerken-Schröder, Gaby
;
Wetzels, …
-
2005
Persistent link: https://www.econbiz.de/10003082726
Saved in:
4
Antecedents of industrial brand equity : an empirical study
Riel, Allard C. R. van
;
Pahud de Mortanges, Charles F.
; …
-
2004
Persistent link: https://www.econbiz.de/10002017498
Saved in:
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