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~isPartOf:"Research paper series / Stanford Graduate School of Business"
~subject:"Consumption theory"
~subject:"Market research"
~type_genre:"Working Paper"
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Marketing models of consumer demand
Chintagunta, Pradeep K.
;
Nair, Harikesh
-
2010
-
This version: November 30, 2010
Persistent link: https://www.econbiz.de/10008771292
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2
Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela
;
Klapper, Daniel
-
2010
Persistent link: https://www.econbiz.de/10008661596
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3
Customer compliance with presumed market research goals : motivational drivers of negative service evaluations
Ofir, Chezy
(
contributor
);
Simonson, Itamar
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003517954
Saved in:
4
Will I like a "medium" pillow? : Another look at constructed and inherent preferences
Simonson, Itamar
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003588811
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