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~isPartOf:"Research paper series / Stanford Graduate School of Business"
~type_genre:"Arbeitspapier"
~type_genre:"Graue Literatur"
~type_genre:"Handbuch"
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Research paper series / Stanford Graduate School of Business
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
35
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
10
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7
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6
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6
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5
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5
Simon Business School working paper
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Working paper / Institut Universitaire de Management International, Université de Lausanne
4
Working paper series / Department of Economics, University of Missouri-Columbia
4
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
4
Working papers / Wharton School, University of Pennsylvania / Marketing
4
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3
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Document de travail : une publication du Centre d'Observation Economique de la CCIP
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3
Les cahiers de recherche / HEC Paris
3
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SFB 649 discussion paper
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Working paper / Indian Institute of Management, Ahmedabad
3
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Information or persuasion? : An empirical investigation of the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003527683
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2
The influence of product variety on brand perception and choice
Berger, Jonah
(
contributor
);
Draganska, Michaela
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003342481
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martinez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001624166
Saved in:
4
EQUITYMAP : measurement, analysis, and prediction of brand equity and its sources
Srinivasan, V.
;
Park, Chan Su
;
Chang, Dae Ryun
-
2001
Persistent link: https://www.econbiz.de/10001624168
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