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~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~person:"Duguid, Paul"
~person:"Flikkema, Meindert"
~subject:"Brand"
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Research policy : policy, management and economic studies of science, technology and innovation
Routledge international studies in business history
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Trademarks' relatedness to product and service innovation : a branding strategy approach
Flikkema, Meindert
;
Castaldi, Carolina
;
Man, Ard-Pieter de
- In:
Research policy : policy, management and economic …
48
(
2019
)
6
,
pp. 1340-1353
Persistent link: https://www.econbiz.de/10012131349
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