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~isPartOf:"Rethinking marketing : developing a new understanding of markets"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Marketing theory"
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Beziehungsmarketing
Marketing theory
B-to-B-Marketing
3
Business-to-business marketing
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Lieferantenmanagement
2
Relationship marketing
2
Supplier relationship management
2
Customer value
1
Kundenwert
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Lieferkette
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Marketing
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Marketingtheorie
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Anderson, James C.
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Blois, Keith
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Ford, David
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Ritter, Thomas
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Rethinking marketing : developing a new understanding of markets
Industrial marketing management : the international journal for industrial and high-tech firms
178
The journal of business & industrial marketing
90
Journal of business-to-business marketing
41
Journal of business research : JBR
33
Journal of marketing
10
Journal of the Academy of Marketing Science
9
The journal of personal selling & sales management : JPSSM
8
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing intelligence & planning
5
The journal of services marketing
5
Cogent business & management
4
International journal of procurement management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Journal of retailing and consumer services
4
European journal of marketing
3
Handbook of business-to-business marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of business market management : JBM
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marketing theory
3
Springer eBook Collection
3
SpringerLink / Bücher
3
The service industries journal
3
Total quality management & business excellence
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Contributions to Management Science
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The "market form" concept in B2B marketing
Blois, Keith
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 33-54)
.
2004
Persistent link: https://www.econbiz.de/10002406545
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2
Interactions between suppliers and customers in business markets
Ritter, Thomas
;
Ford, David
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 99-116)
.
2004
Persistent link: https://www.econbiz.de/10002406610
Saved in:
3
From understanding to managing customer value in business markets
Anderson, James C.
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 137-159)
.
2004
Persistent link: https://www.econbiz.de/10002407386
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