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~isPartOf:"Rethinking marketing : developing a new understanding of markets"
~language:"eng"
~subject:"Business-to-business marketing"
~subject:"Marketing theory"
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Business-to-business marketing
Marketing theory
B-to-B-Marketing
3
Beziehungsmarketing
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Lieferantenmanagement
2
Relationship marketing
2
Supplier relationship management
2
Customer value
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Kundenwert
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Marketingtheorie
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Anderson, James C.
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Blois, Keith
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Ford, David
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Ritter, Thomas
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Rethinking marketing : developing a new understanding of markets
Industrial marketing management : the international journal for industrial and high-tech firms
600
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
Handbook of business-to-business marketing
35
Journal of marketing
32
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
SpringerLink / Bücher
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Business horizons
8
Business relationship management and marketing
8
Management decision : MD
8
International journal of procurement management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The Oxford handbook of strategic sales and sales management
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Business-to-business marketing management : strategies, cases and solutions
6
ERIM report series research in management
6
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The "market form" concept in B2B marketing
Blois, Keith
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 33-54)
.
2004
Persistent link: https://www.econbiz.de/10002406545
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2
Interactions between suppliers and customers in business markets
Ritter, Thomas
;
Ford, David
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 99-116)
.
2004
Persistent link: https://www.econbiz.de/10002406610
Saved in:
3
From understanding to managing customer value in business markets
Anderson, James C.
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 137-159)
.
2004
Persistent link: https://www.econbiz.de/10002407386
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