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~isPartOf:"Rethinking marketing : developing a new understanding of markets"
~language:"eng"
~subject:"Kundenwert"
~subject:"Marketing theory"
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Kundenwert
Marketing theory
B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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Relationship marketing
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Anderson, James C.
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Blois, Keith
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Rethinking marketing : developing a new understanding of markets
Industrial marketing management : the international journal for industrial and high-tech firms
71
The journal of business & industrial marketing
19
Journal of business-to-business marketing
14
Journal of business research : JBR
6
Journal of marketing
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Marketing theory
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Innovation in pricing : contemporary theories and best practices
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Journal of customer behaviour
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Creating and managing superior customer value
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Marketing intelligence & planning
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Handbook of business-to-business marketing
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of service research
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Management decision : MD
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Marketing letters : a journal of research in marketing
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Business strategy and the environment
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California management review
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Doctoral dissertation
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Edition scientifique
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Edward Elgar E-Book Archive
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Elgar original reference
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Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
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Fundamentals of business-to-business marketing
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Information systems and e-business management : ISeB
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International business and economics research journal
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International journal of business and emerging markets : IJBEM
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International journal of procurement management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and operations management
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JOBR-D-21-02615
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Journal of Business & Industrial Marketing
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Journal of business market management : JBM
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Journal of forest economics : JFE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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The "market form" concept in B2B marketing
Blois, Keith
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 33-54)
.
2004
Persistent link: https://www.econbiz.de/10002406545
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From understanding to managing customer value in business markets
Anderson, James C.
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 137-159)
.
2004
Persistent link: https://www.econbiz.de/10002407386
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