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~isPartOf:"Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology"
~person:"Aaker, David A."
~person:"Baumüller, Nicole"
~person:"Vogel, Johannes"
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Brand architecture
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Corporate reputation
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Aaker, David A.
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
Reihe: Marketing : MAR
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Impulse für die Markenforschung und Markenführung
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Marken- und Produktmanagement
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Measuring and managing brands
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The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
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