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~isPartOf:"Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology"
~person:"Balmer, John M. T."
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Journal of business research : JBR
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Foundations of corporate heritage
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Working paper series / Bradford University School of Management
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Brand culture
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California management review
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Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Facets of corporate identity, communication, and reputation
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International studies of management and organization
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Journal of marketing management : MM
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Routledge interpretive marketing research
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The journal of product & brand management
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Corporate identity and corporate communications: creating a competitive advantage
Balmer, John M. T.
;
Gray, Edmund R.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 124-135)
.
2003
Persistent link: https://www.econbiz.de/10001761939
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