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~isPartOf:"Review of industrial organization : RIO"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Online-Marketing
Werbewirkung
Advertising effects
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Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Aufsatz in Zeitschrift
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Acquisti, Alessandro
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Goldfarb, Avi
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Lewis, Randall A.
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Pepall, Lynne
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Review of industrial organization : RIO
Young consumers : insight and ideas for responsible marketers
22
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of advertising : official publication of the American Academy of Advertising
20
Psychology & marketing
10
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : JPM
5
Marketing letters : a journal of research in marketing
5
European journal of marketing : EJM
4
The journal of consumer marketing
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Australasian marketing journal
2
Electronic commerce research
2
European journal of marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Health marketing quarterly
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing research : JMR
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Targeted advertising and cumulative exposure effects : the impact of banning advertising to children in Quebec
Pepall, Lynne
;
Reiff, Joseph
- In:
Review of industrial organization : RIO
51
(
2017
)
3
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011782227
Saved in:
2
Advertising effectively influences older users : how field experiments can improve measurement and targeting
Lewis, Randall A.
;
Reiley, David H.
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10010375270
Saved in:
3
Inducing customers to try new goods
Acquisti, Alessandro
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
Saved in:
4
What is different about online advertising?
Goldfarb, Avi
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10010375282
Saved in:
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