//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Review of industrial organization : RIO"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Zielgruppe
Internet marketing
10
Online-Marketing
10
Advertising
5
Advertising effects
5
Werbewirkung
5
Werbung
5
Consumer behaviour
4
Internet
4
Konsumentenverhalten
4
Online advertising
3
Target group
3
Behavioral advertising
2
Data protection
2
Datenschutz
2
E-commerce
2
Electronic Commerce
2
Experiment
2
Feldforschung
2
Field research
2
Targeting
2
Ad effectiveness
1
Age
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Business analytics
1
CMA
1
Click-through rates
1
Competition policy
1
Data Mining
1
Data mining
1
Digital
1
Digital markets
1
EU countries
1
EU-Staaten
1
Field experiment
1
Field experiments
1
Fusion
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Acquisti, Alessandro
1
Goldfarb, Avi
1
Lewis, Randall A.
1
Reiley, David H.
1
Published in...
All
Review of industrial organization : RIO
Young consumers : insight and ideas for responsible marketers
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Pervasive advertising
5
Psychology & marketing
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
4
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Journal of promotion management : JPM
3
Springer eBook Collection
3
SpringerLink / Bücher
3
BestMasters
2
Edition Fundraising
2
Electronic commerce research
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Operations research
2
Quick Guide
2
Springer eBooks / Business and Economics
2
mitp Business
2
Advances in advertising research
1
Always learning
1
Application of gaming in new media marketing
1
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
Australasian marketing journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising effectively influences older users : how field experiments can improve measurement and targeting
Lewis, Randall A.
;
Reiley, David H.
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10010375270
Saved in:
2
Inducing customers to try new goods
Acquisti, Alessandro
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
Saved in:
3
What is different about online advertising?
Goldfarb, Avi
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10010375282
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->