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~isPartOf:"Revue française de gestion : hommes et techniques"
~person:"Kapferer, Jean-Noël"
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Revue française de gestion : hommes et techniques
The journal of brand management : an international journal
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Brand management ; Vol. 2
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Business Horizons
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Journal of brand management: advanced collections
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Journal of business research : JBR
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Journal of personal selling & sales management
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Journal of strategic management education : JSME
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The Routledge companion to contemporary brand management
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The brand challenge : adapting branding to sectorial imperatives
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The definitive book of branding
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Réinventer la marque?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001979841
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