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~isPartOf:"Rotman School of Management working paper / University of Toronto Rotman School of Management"
~isPartOf:"Working paper / Institut Universitaire de Management International, Université de Lausanne"
~isPartOf:"Working papers / Wharton School, University of Pennsylvania / Marketing"
~subject:"Brand"
~type_genre:"Graue Literatur"
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Rotman School of Management working paper / University of Toronto Rotman School of Management
Working paper / Institut Universitaire de Management International, Université de Lausanne
Working papers / Wharton School, University of Pennsylvania / Marketing
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Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
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Haviv, Avery M.
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2017
Persistent link: https://www.econbiz.de/10011721634
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The impact of perceived corporate brand values on brand preference : an exploratory empirical study
Czellar, Sandor
;
Palazzo, Guido
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2004
Persistent link: https://www.econbiz.de/10001921203
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