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~isPartOf:"Rotterdam Institute for Business Economic Studies"
~person:"Kreutzer, Ralf T."
~person:"Verhoef, Peter C."
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Consumer goods
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Database-Marketing
1
Direktmarketing
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Konsumgüter
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Konsumgüterindustrie
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Kreutzer, Ralf T.
Verhoef, Peter C.
Verbeke, Willem J. M. I.
4
Bekkers, Marleen H.
2
Franses, Philip Hans
2
Haastrecht, C. T. van
2
Hoekstra, Janita Cornelia
2
Nijssen, E. J.
2
Aalst, Marcel van
1
Antonides, Gerrit
1
Borghgraef, Stefan
1
Braun, Erik
1
Kleef, Maurice van
1
Koster, John M. D.
1
Lamperjee, Nicolas
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Lint, Leendert Johan Onno
1
Lucas, André
1
Pennings, Enrico
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Sloot, Laurens M.
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Vet, Arne de
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Vliet, Cees H. van
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Waalewijn, Philip
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Wijnia, Sjoerd
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Rotterdam Institute for Business Economic Studies
SpringerLink / Bücher
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
ERIM report series research in management
11
Lehrbuch
11
Springer eBook Collection
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing
7
Journal of retailing
7
essentials
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Springer eBook Collection / Business and Economics
5
Studienwissen kompakt
5
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
5
MSI reports : working paper series
4
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Essentials
3
Foundations and trends in marketing : FTMKT
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
BTE-Fachdokumentation
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
2
European Journal of Marketing
2
European Management Journal
2
European management journal
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Kundenzentrierte Unternehmensführung
2
MOREMEDIA
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Business Guides on the Go
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
DUV Wirtschaftswissenschaft
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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ECONIS (ZBW)
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Status quo of database
marketing
in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
-
1998
Persistent link: https://www.econbiz.de/10000990712
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2
The effectiveness of direct response radio commercials
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
;
Aalst, …
-
1998
Persistent link: https://www.econbiz.de/10000990719
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