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~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
~subject:"Broadcasting finance"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
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Broadcasting finance
Hörfunkwerbung
Konsumentenverhalten
Radio advertising
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Theorie
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Theory
2
Werbesendung
2
Direktmarketing
1
Fernsehen
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Aalst, Marcel van
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Antonides, Gerrit
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Verhoef, Peter C.
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Faculty & research / Insead : working paper series
5
Journal of advertising research
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
European journal of marketing : EJM
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
CESifo working papers
3
Economics letters
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
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Konsum und Verhalten
3
The journal of consumer marketing
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
3
BLM-Schriftenreihe
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Business history review
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Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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NORD
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Report
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Revue économique : revue bimestrielle
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Schriften zu Marketing und Management
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Statens offentliga utredningar : SOU
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Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
APSA 2009 Toronto Meeting Paper
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
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The effectiveness of direct response radio commercials
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
;
Aalst, …
-
1998
Persistent link: https://www.econbiz.de/10000990719
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2
Effects of emotional expression on the recall and evaluation of television commercials
Antonides, Gerrit
;
Ramadhin, Sharmila H.
-
1995
Persistent link: https://www.econbiz.de/10000924026
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