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~isPartOf:"Routledge library editions"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Skalenertrag"
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Skalenertrag
Advertising industry
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Werbewirtschaft
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USA
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United States
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Advertising
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Werbung
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Returns to scale
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Theorie
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Theory
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1900-1930
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1985-2002
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Arzneimittel
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Communication media
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Berndt, Ernst R.
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Silk, Alvin J.
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Working paper / National Bureau of Economic Research, Inc.
NBER working paper series
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Journal of economics & management strategy : JEMS
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The global market : developing a strategy to manage across borders
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ECONIS (ZBW)
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Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
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2003
Persistent link: https://www.econbiz.de/10001795713
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Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
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1990
Persistent link: https://www.econbiz.de/10000800329
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