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~isPartOf:"Routledge library editions"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Werbung"
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Werbung
Advertising industry
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Werbewirtschaft
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Returns to scale
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Berndt, Ernst R.
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Working paper / National Bureau of Economic Research, Inc.
Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
5
Journal of advertising research
4
NBER working paper series
4
The advertising handbook
4
European journal of marketing : EJM
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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SpringerLink / Bücher
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CESifo working papers
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Journal of current issues and research in advertising
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NBER Working Paper
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Schriften zu Marketing und Management
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The advertising and consumer culture reader
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The marketing review
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A.E. Res.
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Absatzwirtschaft / Schriften zum Marketing
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Accounting history review
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Advancing research on projects and temporary organizations
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American journal of agricultural economics
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Ashgate economic geography series
1
Asia Pacific business review
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Australasian marketing journal
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Beiträge zur betriebswirtschaftlichen Forschung
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Business history
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CESifo Working Paper Series
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Central European business review : CEBR
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The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
-
2006
Persistent link: https://www.econbiz.de/10003276486
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2
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
Saved in:
3
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
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4
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
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