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~isPartOf:"SAGE library in marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Konsumentenverhalten
Marketingtheorie
Marketing
5
Marketing management
5
Marketingmanagement
5
China
4
Consumer behaviour
4
International marketing
2
Internationales Marketing
2
Market research
2
Marketing theory
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National culture
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1977-1998
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2004-2008
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2009-2014
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Fallstudiensammlung
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Collection of articles of several authors
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Wang, Yonggui
3
Maclaran, Pauline
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SAGE library in marketing
Legends in marketing
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Premier reference source
5
Proceedings series / American Marketing Association
5
Zeszyty naukowe
5
Journal of business research : JBR
4
Journal of marketing management : MM
4
Acta Universitatis Lodziensis / Folia oeconomica
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Legends in consumer behavior
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Marketing and consumer psychology series
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Marketing intelligence & planning
3
The journal of business & industrial marketing
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AMA educators' proceedings
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Advances in international management
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Advances in international marketing
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Arbeitspapier
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Bericht der GfK-Tagung : vom ...
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Developments in marketing science: proceedings of the Academy of Marketing Science
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Edward Elgar E-Book Archive
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Elgar original reference
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Routledge companions
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Routledge interpretive marketing research
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Sozialökonomische Texte : Diskussionsbeiträge
2
Woodhead Publishing series in consumer science and strategic marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
AMA educators proceedings
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in management research
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMED) book series
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Advertising and consumer psychology
1
Approaches to semiotics
1
Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
1
Arbeitspapiere des Fachbereichs Wirtschaftswissenschaften / Universität Paderborn
1
Bamberger betriebswirtschaftliche Beiträge
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ECONIS (ZBW)
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Marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011390389
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2
Access to modern marketing
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011444943
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3
Prosperity of marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445018
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4
Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605084
Saved in:
5
The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
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