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~isPartOf:"SAGE library in marketing"
~type_genre:"Collection of articles of several authors"
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Marketing theory
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Malhotra, Naresh K.
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SAGE library in marketing
Legends in marketing
17
Journal of marketing management : MM
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European journal of marketing : EJM
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Journal of financial services marketing : JFSM
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International perspectives of
marketing
theory
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243553
Saved in:
2
New directions in critical marketing studies
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243768
Saved in:
3
Macromarketing - a global focus : marketing systems, societal development, equity & poverty
Shapiro, Stanley J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003829265
Saved in:
4
Critical marketing studies
Tadajewski, Mark
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003775430
Saved in:
5
Marketing
theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003534831
Saved in:
6
The development of
marketing
theory
and its philosophical underpinnings
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605073
Saved in:
7
Major theoretical debates and contemporary issues in
marketing
theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605084
Saved in:
8
The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
9
Fundamentals of marketing research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
10
Fundamentals of marketing research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
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