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~isPartOf:"Sales & marketing management"
~isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
~person:"Ries, Al"
~person:"Watanabe, Chihiro"
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Sales & marketing management
Technovation : the international journal of technological innovation, entrepreneurship and technology management
International journal of technology management : IJTM
8
Journal of technology management for growing economies
6
Technological forecasting & social change : an international journal
4
Challenges in the management of new technologies
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Energy policy
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International journal of entrepreneurship and innovation management
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Symphonya. Emerging Issues in Management
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1
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Erfolgreich mit den GroĂźen des Marketings : [Best of Marketing]
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International Journal of Global Energy Issues
1
Management of technology innovation and value creation : selected papers from the 16th International Conference on Management of Technology
1
Omega : the international journal of management science
1
Operations research, Management science : OR MS ; the international literature digest
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R & D management
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Springer eBook Collection / Business and Economics
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Technology and innovation in Japan : policy and management for the twenty-first century
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Technology in society : an international journal
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The Public relations strategist : issues and trends that affect management
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The brand challenge : adapting branding to sectorial imperatives
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The definitive book of branding
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OLC EcoSci
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ECONIS (ZBW)
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1
Management
and the effect of MITI's R&D project: case study from a supercomputer project
Nakamura, Yoshiaki
;
Watanabe, Chihiro
- In:
Technovation : the international journal of …
23
(
2003
)
3
,
pp. 221-238
Persistent link: https://www.econbiz.de/10006823719
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2
Marketing
Management
- Having a marketing focus is the key to long-term success.
Ries, Al
- In:
Sales & marketing management
148
(
1996
)
6
,
pp. 50-52
Persistent link: https://www.econbiz.de/10006477969
Saved in:
3
Marketing
Management
- How to build a brand that defines its category.
Ries, Al
- In:
Sales & marketing management
148
(
1996
)
4
,
pp. 30-32
Persistent link: https://www.econbiz.de/10006478869
Saved in:
4
Marketing
Management
- For business-to-business advertising to stand out, it must break tradition.
Ries, Al
- In:
Sales & marketing management
148
(
1996
)
2
,
pp. 22-24
Persistent link: https://www.econbiz.de/10006479695
Saved in:
5
Marketing
Management
- What to do if your ad agency dumps you.
Ries, Al
- In:
Sales & marketing management
148
(
1996
)
8
,
pp. 34-36
Persistent link: https://www.econbiz.de/10006483688
Saved in:
6
Marketing
Management
- What made these 1995 product launches so hot.
Ries, Al
- In:
Sales & marketing management
147
(
1995
)
12
,
pp. 24-25
Persistent link: https://www.econbiz.de/10006483925
Saved in:
7
Marketing
Management
- A name can mean success--or death-- for a product.
Ries, Al
- In:
Sales & marketing management
147
(
1995
)
10
,
pp. 36-42
Persistent link: https://www.econbiz.de/10006484685
Saved in:
8
Marketing
Management
- To succeed, brands need to make a bold statement about what they stand for.
Ries, Al
- In:
Sales & marketing management
147
(
1995
)
8
,
pp. 26-32
Persistent link: https://www.econbiz.de/10006485326
Saved in:
9
Marketing
Management
- How to dramatically improve your marketing program--in only five days.
Ries, Al
- In:
Sales & marketing management
147
(
1995
)
6
,
pp. 30-32
Persistent link: https://www.econbiz.de/10006486668
Saved in:
10
Marketing
Management
- 24 Choosing the right advertising agency.
Ries, Al
- In:
Sales & marketing management
147
(
1995
)
4
Persistent link: https://www.econbiz.de/10006486706
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