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~isPartOf:"Sammlung Poeschel"
~subject:"Beziehungsmarketing"
~type_genre:"Lehrbuch"
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Produktpolitik : ein kunden- und gesellschaftsorientierter Ansatz
Hansen, Ursula
;
Hennig-Thurau, Thorsten
;
Schrader, Ulf
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2001
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3., vollst. überarb. Aufl.
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