Kraus, Florian; Rajab, Thomas; Wieseke, Jan - In: Schmalenbach Business Review (sbr) 64 (2012) 4, pp. 331-363
Many retailers and service providers sell their house brands side by side with competing brands of other suppliers. Although many firms encourage their salespeople to favor in-house products when serving customers, investigators have failed to examine the effect this practice may have on...