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~isPartOf:"Schmalenbach business review : sbr"
~subject:"Kommunikationswissenschaft"
~type_genre:"Aufsatz in Zeitschrift"
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Communication science
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Schmalenbach business review : sbr
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Management communication quarterly
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Corporate communications : an international journal
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of media business studies
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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European retail research
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of project management : the journal of The International Project Management Association
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Journal of transnational management : the official journal of the International Management Development Association
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Journal of travel and tourism marketing
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Management & organizational history : MOH
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Organization : the critical journal of organization, theory and society
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Research policy : policy, management and economic studies of science, technology and innovation
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Cooperation in virtual worlds
Fiedler, Marina
- In:
Schmalenbach business review : sbr
61
(
2009
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10003824815
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