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Uncovering and treating unobserved heterogeneity with FIMIX-PLS : which model selection criterion provides an appropiate number of segments?
Sarstedt, Marko
;
Becker, Jan-Michael
;
Ringle, Christian M.
- In:
Schmalenbach business review : sbr
63
(
2011
)
1
,
pp. 34-62
Persistent link: https://www.econbiz.de/10008807375
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