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~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Baumgartner, Bernhard"
~person:"Harald, Hruschka"
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Baumgartner, Bernhard
Harald, Hruschka
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of business economics : JBE
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Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
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