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~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Chen, Steven"
~person:"Heitmann, Mark"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Product design
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Produktgestaltung
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Motor vehicle
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Auftragsfertigung
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Automotive industry
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Brand management
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Make-to-order
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Chen, Steven
Heitmann, Mark
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Boston U. School of Management Research Paper
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Die Betriebswirtschaft : DBW
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To be different or to be average? : die Attraktivität des Durchschnittsprodukts
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
61
(
2009
)
3
,
pp. 226-250
Persistent link: https://www.econbiz.de/10003835131
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