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~isPartOf:"Schriften zum innovativen Marketing"
~isPartOf:"Schriftenreihe Studien zur Wirtschaftsinformatik"
~subject:"Beziehungsmarketing"
~subject:"Data protection"
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Kundendaten
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Customer data
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Informationsbedarf
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Görz, Quirin
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Kaiser, Marcus
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Schriften zum innovativen Marketing
Schriftenreihe Studien zur Wirtschaftsinformatik
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
SpringerLink / Bücher
3
Business horizons
2
Electronic markets : the international journal on networked business
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IWI-Diskussionsbeiträge
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
2
International journal of business information systems : IJBIS
2
Journal of economics & management strategy : JEMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Psychology & marketing
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Research
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The Routledge companion to digital consumption
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Consumer information systems and relationship management : design, implementation, and use
1
E-marketing ; Vol. 1
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Ethical issues in e-business : models and frameworks
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European journal of operational research : EJOR
1
Foundations and trends in marketing : FTMKT
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Gabler Research
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Handbook of research on retailer-consumer relationship development
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International banking and finance law series
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of competition law & economics
1
Journal of digital banking
1
Journal of retailing and consumer services
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Beiträge zum Management der Qualität von Kundendaten im CRM
Görz, Quirin
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2014
Persistent link: https://www.econbiz.de/10010348471
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2
Die Anreicherung von Kundendaten : ein interdisziplinärer State-of-the-Art-Review zur Erhebung, Verarbeitung und Nutzung von Kundendaten
Walter, Julia
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2011
Persistent link: https://www.econbiz.de/10013429957
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3
Financial services advisory : individualisation and the role of customer data
Kaiser, Marcus
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2009
Persistent link: https://www.econbiz.de/10003815788
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