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~isPartOf:"Schriften zum innovativen Marketing"
~subject:"Theorie"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
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Key-Account-Management und E-Commerce : konzeptionelle Ausgestaltung des Key-Account-Managements durch E-Commerce im Business-to-Business-Geschäft
Storp, Nancy
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2001
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