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~isPartOf:"Schriften zur Medienwirtschaft und zum Medienmanagement"
~subject:"Media usage"
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Media usage
Fernsehwerbung
4
Television advertising
4
Business model
3
Fernsehsender
3
Geschäftsmodell
3
Internet
3
Broadcasting finance
2
Digital broadcast
2
Digitaler Rundfunk
2
Digitales Fernsehen
2
Fernsehprogramm
2
Finanzmanagement
2
Internet marketing
2
Internet-TV
2
Online-Marketing
2
Rundfunkfinanzierung
2
Television programme
2
Theorie
2
Theory
2
Angebot
1
Aufmerksamkeit
1
Beschaffung
1
Breitbandkommunikation
1
Broadband communications
1
Commercial television
1
Deutschland
1
Fernsehen
1
Financing
1
Finanzierung
1
Germany
1
Marktentwicklung
1
Media economics
1
Mediennutzung
1
Medienökonomie
1
Medienökonomik
1
Microeconomics
1
Mikroökonomik
1
Perception
1
Privater Fernsehsender
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German
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Krone, Jan
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Mühl-Benninghaus, Wolfgang
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Wersig, Gernot
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Schriften zur Medienwirtschaft und zum Medienmanagement
Journal of advertising research
9
The journal of media economics
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Young consumers : insight and ideas for responsible marketers
3
DICE discussion paper
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
55plus Marketing : Zukunftsmarkt Senioren
1
Arts and the market
1
Breaking new ground in theory and practice
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Department of Economics, University Ca' Foscari of Venice Research Paper
1
Der Markt : international journal of marketing
1
Discussion paper / Centre for Economic Policy Research
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
IWQW discussion paper series
1
Innovation in advertising and branding communication
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport finance
1
JMM : the international journal on media management
1
Jahrbuch Seniorenmarketing
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
1
Marketing Science
1
Marketing science
1
Memorandum / Department of Economics, University of Oslo
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
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Alle auf Empfang? : kommerzielles Fernsehen und die Ökonomie der Aufmerksamkeit
Krone, Jan
-
2005
-
1. Aufl.
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