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~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
~source:"econis"
~subject:"Service quality"
~subject:"Theory"
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Service quality
Theory
Kundenwert
8
Customer value
7
Beziehungsmarketing
6
Relationship marketing
6
Kundenmanagement
5
Theorie
3
Deutschland
2
Germany
2
Risikomanagement
2
Risk management
2
Wertorientiertes Management
2
Bayes-Statistik
1
Bayesian inference
1
Betriebsform
1
Competition
1
Consumer behaviour
1
Corporate planning
1
Credit risk
1
Direktmarketing
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Einzelhandel
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Electronic Commerce
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Immaterielle Güter
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Immaterielles Wirtschaftsgut
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Intangible goods
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Kommunikationsstrategie
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Konsumentenverhalten
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Kreditgewährung
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Kreditrisiko
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Management
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Online retailing
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Online-Handel
1
Personalisierung
1
Personalization
1
Project management
1
Projektmanagement
1
Reifegradmodell
1
Resource-based view
1
Ressourcenorientierter Ansatz
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Retail trade
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German
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Englbrecht, Andreas
1
Schneider, Yvonne
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Schroeder, Nina
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
International journal of hospitality management
13
Journal of retailing and consumer services
13
The service industries journal
13
Gabler Edition Wissenschaft
10
Journal of business research : JBR
10
International journal of contemporary hospitality management
6
Journal of hospitality and tourism insights
6
Journal of service research : JSR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
SpringerLink / Bücher
6
The TQM journal : the international review of organizational improvement
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Journal of service management
5
The journal of services marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of services and operations management
4
Journal of air transport management
4
Journal of service theory and practice : JSTP
4
Management decision : MD
4
Marketing theory
4
Service business
4
Dienstleistungscontrolling
3
European journal of operational research : EJOR
3
Faculty & research / Insead : working paper series
3
Handbook of research on customer equity in marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of productivity and quality management : IJPQM
3
International journal of services, economics and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of strategic marketing
3
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
2
Australasian marketing journal
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
2
Cogent business & management
2
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
2
International journal of electronic customer relationship management : IJECRM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
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ECONIS (ZBW)
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Kundenwertorientiertes Kampagnenmanagement im CRM
Englbrecht, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400794
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2
Die wertorientierte Planung von Intangibles : eine Untersuchung am Beispiel des Kundenwerts
Schneider, Yvonne
-
2007
Persistent link: https://www.econbiz.de/10013427320
Saved in:
3
Kundenwert als zentrale Größe zur wertorientierten Unternehmenssteuerung
Schroeder, Nina
-
2006
Persistent link: https://www.econbiz.de/10013427407
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