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~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
~subject:"Business information systems"
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Business information systems
Computer-assisted marketing
2
Direktmarketing
2
IT-gestütztes Marketing
2
Kundendaten
2
Kundenmanagement
2
Auswahl
1
Beziehungsmarketing
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Consumer goods marketing
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Coordination
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Customer data
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Data quality
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Datenqualität
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Deutschland
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Deutschsprachiger Raum
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Direct marketing
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Estimation
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German-speaking countries
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Germany
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Kampagne
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Konsumgütermarketing
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Koordination
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Kundendatenbank
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Market research
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Marktforschung
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Quality management
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Qualitätsmanagement
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Regressionsanalyse
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Relationship marketing
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Koordination im Kampagnenmanagement
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2014
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