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~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
~subject:"Corporate social responsibility"
~subject:"France"
~subject:"International marketing"
~subject:"Messung"
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Critical explorations
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Edition Wissenschaft Apprimus
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European journal of marketing : EJM
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Finance, law, and the crisis of COVID-19 : an interdisciplinary perspective
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Georgetown McDonough School of Business Research Paper
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice : JMTP
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Les guides du chêne
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Marketing intelligence & planning
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New luxury management : creating and managing sustainable value across the organization
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Psychology & marketing
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Start-up enterprises and contemporary innovation strategies in the global marketplace
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Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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The Routledge companion to contemporary brand management
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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ECONIS (ZBW)
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Der Country-of-Origin-Effekt : Länderimage und internationale Markenführung ; Determinanten, Potenziale und Wirkungen der interkulturellen Stabilität von Länderimages am Beispiel d...
Dippe, Ben Fabian
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2014
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