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~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
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Customer value
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
Medienmanagement und E-Business
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ECONIS (ZBW)
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Entstehung und Generierung von Kundenwertpotenzialen im Web 2.0 : eine analytische Betrachtung unter Berücksichtigung des Social Media Monitoring
Pindur, Vivian
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2013
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1. Aufl.
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