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~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~person:"Bode, Maximilian"
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Bode, Maximilian
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Wertschaffung und Wertaneignung durch Lebenszykluskosten : eine Operationalisierung und empirische Überprüfung von Wert für den Kunden am Beispiel der Investitionsgüterindustrie...
Bode, Maximilian
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2012
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