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~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~person:"Chammout, Aiman"
~type_genre:"Thesis"
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Kongruenz zwischen Konsumenten- und Markenpersönlichkeit : theoretischer Hintergrund, Entwicklung eines Modellvorschlags, empirische Befunde
Chammout, Aiman
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2010
Persistent link: https://www.econbiz.de/10013430897
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