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~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~person:"Lakotta, Jan"
~subject:"Business-to-business marketing"
~subject:"Erfolgsfaktor"
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Antecedents and consequences of managerial confusion in Service-to-Business Buying
Lakotta, Jan
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2012
Persistent link: https://www.econbiz.de/10009541463
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