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~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Brand image"
~subject:"Innovation"
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Gabler Edition Wissenschaft
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Involving customers in new service development
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Journal of advertising : official publication of the American Academy of Advertising
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Langhof, Lars André
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2011
Persistent link: https://www.econbiz.de/10009236154
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Prognose des Absatzpotentials innovativer Produkte unter Anwendung Virtual Reality-basierter Produktvisualisierungen
Heise, Bettina
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2009
Persistent link: https://www.econbiz.de/10003879262
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