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~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Brand loyalty"
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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Markenwahlprognose im
Business-to-Business-Marketing
: Konzeption und Anwendung eines Markenwahl-Prognosemodells für die Markenwahlentscheidungen organisationaler Buying Center
Pavitsich, Jörg
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2019
Persistent link: https://www.econbiz.de/10012038172
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