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~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~language:"deu"
~person:"Noch, Rainer"
~subject:"Deutschland"
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Deutschland
Dienstleistung
2
Integriertes Management
2
Investitionsgütermarketing
2
B-to-B-Marketing
1
Bundling strategy
1
Business-to-business marketing
1
Dienstleistungsmarketing
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Germany
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Leistungsbündel
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Marketing
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Noch, Rainer
Blümelhuber, Christian
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Brudler, Benjamin
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Buchner, Caroline
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Dullinger, Florian
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Friemel, Clemens
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Klingenberg, Beate
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Kunz, Werner H.
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Maier, Michael
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Sperl, Klaus-Ulrich
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Wilkoszewski, Alexander
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Schriftenreihe Schwerpunkt Marketing
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Dienstleistungen im Investitionsgüter-
Marketing
: Strategien und Umsetzung
Noch, Rainer
-
1995
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