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~isPartOf:"Scientific Annals of Economics and Business"
~person:"Freitas, Bruno Duarte Abreu"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Germany"
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Scientific Annals of Economics and Business
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Sponsoring esports to improve brand image
Freitas, Bruno Duarte Abreu
;
Contreras-Espinosa, Ruth Sofia
- In:
Scientific Annals of Economics and Business
67
(
2020
)
4
,
pp. 495-515
Persistent link: https://www.econbiz.de/10012668053
Saved in:
2
How sponsors should bring relevant-added value to esports
Freitas, Bruno Duarte Abreu
;
Contreras-Espinosa, Ruth Sofia
- In:
Scientific Annals of Economics and Business
67
(
2020
)
3
,
pp. 363-387
Persistent link: https://www.econbiz.de/10012415618
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