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~isPartOf:"Scientific Annals of Economics and Business"
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
~type_genre:"Konferenzbeitrag"
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Beziehungsmarketing
Online-Marketing
Consumer behaviour
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1
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Beer
1
Behavioral economics
1
Bier
1
Black people
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Brand
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Brand loyalty
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Brand management
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Brauerei
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Internet marketing
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Neoclassical economics
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Neoklassische Theorie
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Relationship marketing
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Schwarze Menschen
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Verhaltensökonomik
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Werbewirkung
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Werbung
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advertising color
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Grigaliūnaitė, Viktorija
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Pilelienė, Lina
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Sudzina, František
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Scientific Annals of Economics and Business
The international review of retail, distribution and consumer research
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
International journal of advertising : the quarterly review of marketing communications
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Journal of business research : JBR
3
Journal of marketing management : MM
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business horizons
2
Ethics, social responsibility and sustainability in marketing
2
International journal of economics and financial issues : IJEFI
2
International journal of quality and service sciences
2
International journal of retail & distribution management
2
Journal of revenue and pricing management
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Trade perspectives in the context of safety, security, privacy and loyalty
2
AICEI proceedings
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Business process management journal
1
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
1
Designing and communicating experience
1
Development, Growth and Finance of Organizations from an Eastern European Context : the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Interdisciplinary management research XVI ; 1
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Marketing letters : a journal of research in marketing
1
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Research in transportation economics
1
Sustainability in Business Management
1
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Relationship between Spokesperson's gender and advertising color temperature in a framework of advertising effectiveness
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011866189
Saved in:
2
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
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