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~isPartOf:"Segmentation in social marketing : process, methods and application"
~person:"Peattie, Sue"
~person:"Rundle-Thiele, Sharyn"
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Peattie, Sue
Rundle-Thiele, Sharyn
Dietrich, Timo
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Kubacki, Krzysztof
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Carins, Julia
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Champagne Saint-Arnaud, Valériane
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Crespo Casado, Francisco
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Segmentation in social marketing : process, methods and application
Health marketing quarterly
3
Journal of business research : JBR
3
Journal of social marketing : JSOCM
3
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
Journal of strategic marketing
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Routledge studies in marketing
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SpringerLink / Bücher
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The SAGE handbook of social marketing
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Apas Papers
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Contemporary issues in social marketing
1
Ethical and social marketing in Asia : incorporating fairness management
1
European journal of marketing
1
International journal of market research
1
International journal of nonprofit and voluntary sector marketing
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Journal of consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of nonprofit & public sector marketing
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Public management review
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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Springer eBook Collection / Business and Management
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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Taylor & Francis eBooks
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Tourism management perspectives : TMP
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Segmentation in social marketing : why we should do it more often that we currently do
Kubacki, Krzysztof
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011557761
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2
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
3
Segmenting caregivers to gain insights for social marketing program design
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 143-159)
.
2017
Persistent link: https://www.econbiz.de/10011557946
Saved in:
4
Why we need segmentation when designing social marketing programs
Rundle-Thiele, Sharyn
;
Dietrich, Timo
;
Kubacki, Krzysztof
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 197-214)
.
2017
Persistent link: https://www.econbiz.de/10011558075
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