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~isPartOf:"Selling modernity : advertising in twentieth-century Germany"
~language:"eng"
~subject:"Product placement"
~subject:"Werbepsychologie"
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Product placement
Werbepsychologie
Advertising effects
8
Werbewirkung
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Advertising
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Psychology of advertising
7
Werbung
7
Deutschland (bis 1945)
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Germany (until 1945)
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Cultural history
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Baranowski, Shelley
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Castillo, Greg
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Friebe, Holm
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Import, Michael
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Kaminsky, Anna
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Selling modernity : advertising in twentieth-century Germany
Journal of advertising : official publication of the American Academy of Advertising
42
International journal of advertising : the quarterly review of marketing communications
41
International journal of advertising : the review of marketing communications
26
Journal of advertising research
26
Psychology & marketing
26
Journal of promotion management : JPM
22
Journal of business research : JBR
21
Journal of marketing communications
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of promotion management : innovations in planning and applied research
8
Journal of current issues and research in advertising : JCIRA
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing and consumer services
5
The journal of product & brand management
5
Breaking new ground in theory and practice
4
Cutting edge international research
4
Faculty & research / Insead : working paper series
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing theory and practice
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of brand management : an international journal
4
Advertising in new formats and media : current research and implications for marketers
3
Discussion paper / Centre for Economic Policy Research
3
Health marketing quarterly
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
The marketing review
3
Administrative Sciences : open access journal
2
BREAD working paper
2
Business horizons
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
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ECONIS (ZBW)
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1
Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896 - 1914
Repp, Kevin
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 27-51)
.
2007
Persistent link: https://www.econbiz.de/10003603993
Saved in:
2
Visions of prosperity : the Americanization of advertising in interwar Germany
Ross, Corey
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 52-77)
.
2007
Persistent link: https://www.econbiz.de/10003603996
Saved in:
3
Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact
Friebe, Holm
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 78-101)
.
2007
Persistent link: https://www.econbiz.de/10003603998
Saved in:
4
"Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933 - 1945
Import, Michael
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 102-126)
.
2007
Persistent link: https://www.econbiz.de/10003604002
Saved in:
5
Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich
Baranowski, Shelley
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 127-150)
.
2007
Persistent link: https://www.econbiz.de/10003604008
Saved in:
6
"True advertising means promoting a good thing through a good form" : advertising in the German Democratic Republic
Kaminsky, Anna
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 262-286)
.
2007
Persistent link: https://www.econbiz.de/10003604054
Saved in:
7
Promoting socialist cities and citizens : East Germany's national building program
Castillo, Greg
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 287-306)
.
2007
Persistent link: https://www.econbiz.de/10003604061
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