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~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
~person:"Mohd-Any, Amrul Asraf"
~type_genre:"Case study"
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Prince Court Medical Centre (PCMC) : the hospital with a 5-star hotel-like experience and beyond
Mohd-Any, Amrul Asraf
;
Mahdzan, Nurul Shahnaz
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Services marketing cases in emerging markets : an asian …
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(pp. 137-147)
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2017
Persistent link: https://www.econbiz.de/10011537909
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