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~isPartOf:"Services marketing quarterly"
~subject:"Australien"
~subject:"Zielgruppe"
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Australien
Zielgruppe
Market segmentation
6
Marktsegmentierung
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Jarratt, Denise
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Moschis, George P.
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Services marketing quarterly
Tourism management : research, policies, practice
6
Handbuch Zielgruppenmanagement
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Journal of retailing and consumer services
4
International journal of hospitality management
3
International journal of retail & distribution management
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Journal of customer behaviour
3
Journal of marketing analytics : JMA
3
Journal of nonprofit & public sector marketing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
SpringerLink / Bücher
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Innovation and sustainability in base of the pyramid markets
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International journal of market research
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International journal of physical distribution & logistics management : IJPD & LM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of wine business research : IJWBR
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
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Journal of food products marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international consumer marketing
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Journal of marketing for higher education
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Kellogg on marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Schriftenreihe Handel und Marketing
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The international review of retail, distribution and consumer research
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Tourism management perspectives : TMP
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Services segmentation and emergent customer behavior : a case study
Jarratt, Denise
;
Fayed, Ramzi
- In:
Services marketing quarterly
33
(
2012
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10009508520
Saved in:
2
Virtual identities and market segmentation in marketing in and through massively multiplayer online games (MMOGs)
Zackariasson, Peter
;
Wåhlin, Nils
;
Wilson, Timothy L.
- In:
Services marketing quarterly
31
(
2010
)
3
,
pp. 275-295
Persistent link: https://www.econbiz.de/10008648765
Saved in:
3
Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.
;
Weaver, S. Todd
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 106-115
Persistent link: https://www.econbiz.de/10003953057
Saved in:
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