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~isPartOf:"Services marketing quarterly"
~subject:"Strategic marketing planning process"
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Strategic marketing planning process
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An examination of the current strategic marketing planning practices in professional sport clubs
Kriemadis, Thanos
;
Terzoudis, Christos
;
Kartakoullis, Nikos
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10013352808
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