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Dienstleistungsqualität
142
Service quality
142
Consumer behaviour
131
Konsumentenverhalten
131
Customer satisfaction
101
Kundenzufriedenheit
101
Beziehungsmarketing
94
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94
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54
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31
Services marketing
31
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28
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service quality
21
Customer service
20
Dienstleistung
20
Kundenservice
20
Services
20
Emotion
19
Advertising
18
Brand image
18
Markenimage
18
Werbung
18
Higher education institution
17
Hochschule
17
Lieferantenmanagement
15
Supplier relationship management
15
customer satisfaction
15
satisfaction
15
Einzelhandel
14
Internet marketing
14
Marketing management
14
Marketingmanagement
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Online-Marketing
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Beschwerdemanagement
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339
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339
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Yavas, Ugur
11
Babakus, Emin
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Smith, Alan
10
Honeycutt, Earl D.
7
Loudon, David
7
Prentice, Catherine
7
Oyewole, Philemon
6
Pinar, Musa
6
Smith, Alan D.
6
Vilnai-Yavetz, Iris
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Clow, Kenneth
5
Clow, Kenneth E.
5
Gilboa, Shaked
5
Gulas, Charles S.
5
Karatepe, Osman M.
5
Leisen Pollack, Birgit
5
Lobo, Antonio
5
Moser, H. R.
5
Rahman, Zillur
5
Smith, Katherine Taken
5
Zackariasson, Peter
5
Zolfagharian, Mohammad Ali
5
Arora, Raj
4
Artis, Andrew B.
4
Dalakas, Vassilis
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Eser, Zeliha
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Greene, Henry
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Smith, L. Murphy
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Stevens, Robert E.
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Torres, Ivonne M.
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Webb, Marion Stanton
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Services marketing quarterly
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ECONIS (ZBW)
339
OLC EcoSci
311
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641
The Regulation of Fee and Comparative Advertising: The Case of the Veterinarians of British Columbia
Wyckham, Robert G.
;
Collins-Dodd, Colleen
- In:
Services marketing quarterly
22
(
2001
)
2
,
pp. 49-72
Persistent link: https://www.econbiz.de/10007041283
Saved in:
642
Consumer Perceptions of the Efficacy of Price as an Index of Professional Service Quality
Hill, C.Jeanne
;
Garner, S.J.
- In:
Services marketing quarterly
22
(
2001
)
2
,
pp. 29-48
Persistent link: https://www.econbiz.de/10007041284
Saved in:
643
The Effect of Trust and Commitment on Retention of High-Risk Professional Service Customers
Crutchfield, Tammy Neal
- In:
Services marketing quarterly
22
(
2001
)
2
,
pp. 17-28
Persistent link: https://www.econbiz.de/10007041285
Saved in:
644
Customer Expertise: A Challenge in Managing Customer Relationships in Professional Business-to-Business Services
Ojasalo, Jukka
- In:
Services marketing quarterly
22
(
2001
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10007041286
Saved in:
645
Estimating Demand for Services in the Nonprofit Tourism Industry - In the tourism industry sales forecasts are used in planning business strategy and operations. They are used to e...
Stoddard, James E.
;
Davé, Dinesh S.
;
Evans, Michael R.
- In:
Services marketing quarterly
22
(
2001
)
1
,
pp. 71
Persistent link: https://www.econbiz.de/10007043773
Saved in:
646
Cause Related Marketing: Can the Arts Afford Not to Participate? - In the changing climate of the 1990s there is a need for creativity in marketing and this leads to the question o...
Rentschler, Ruth
;
Wood, Greg
- In:
Services marketing quarterly
22
(
2001
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10007043774
Saved in:
647
Customer Retention Strategies: When Do They Pay Off? - Many firms have invested substantial resources in customer retention strategies based on the premise that improving customer...
McDougall, Gordon
- In:
Services marketing quarterly
22
(
2001
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10007043775
Saved in:
648
Environmental Change, Strategic Choice and Entrepreneurial Orientation: The Case of the Travel Services Industry - The travel services industry serves as a recent and relatively co...
Dilts, Jeffrey C.
;
Prough, George E.
- In:
Services marketing quarterly
22
(
2001
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10007043776
Saved in:
649
Measuring Customers' Overall Satisfaction: A Multi-Attributes Assessment - Recognizing the drawbacks associated with the traditional approach of measuring customers' overall satisf...
Shin, Dooyoung
;
Elliott, Kevin M.
- In:
Services marketing quarterly
22
(
2001
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10007043777
Saved in:
650
EDITORIAL
In:
Services marketing quarterly
22
(
2001
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10007043778
Saved in:
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