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~isPartOf:"Social Science & Medicine"
~isPartOf:"Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung"
~subject:"Marktforschung"
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Marktforschung
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Ahlert, Dieter
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André, Michael
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Social Science & Medicine
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
Journal of business research : JBR
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business and globalisation : IJBG
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International journal of wine business research
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Journal of consumer behaviour : an international research review
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of management research
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Journal of marketing research : JMR
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Market : review for marketing theory and practice
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Marketing letters : a journal of research in marketing
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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ECONIS (ZBW)
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Consumer Neuroscience : Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003992351
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2
Die Anwendung von Erkenntnissen der neurowissenschaftlichen Marktforschung in der Markenführung
Veigel, Ulrich
;
André, Michael
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003992377
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